Impressive 50th Anniversary Label
A Special Competition
FINAT, the international label manufacturers’ association, is celebrating its 50th anniversary. Naturally, the organization wanted to honor the occasion with a special label.
Therefore, all FINAT members were invited to submit entries for a spe cial anniversary label competition, and Schreiner Group embraced the challenge.
FINAT was founded in Paris, and the anniversary convention will take place in Paris as well. Hence the Eiffel Tower was obviously an appropriate symbol for an anniversary label.
Schreiner Group’s graphic designers used several different techniques to draw and stylize the tower, culminat ing in a unique creation. It features the stylized symbol of Paris with an Asian touch, expressing FINAT’s worldwide focus and integrative pow er. Although the label is as small as a postage stamp, the artwork has an impressive effect, and the numbers of the founding and the anniversa ry years are prominently featured as well. As a sign of respect for the FINAT “brand,” the original FINAT logo was incorporated in the label, along with FINAT’s claim—to rein force the message, particularly in the organization’s anniversary year.
The process of selecting the colors for the label was exciting. There was a wide variety to choose from but, as usual, there was one com position that ultimately convinced everyone. From the outset, a slim format was planned. This would make the label suitable for application to a wine bot tle, on the left side of a place card, on name tags, or on a large projec tion screen. To the right, there would be space for text.
From a large number of entries, the jury selected this design as the offi cial anniversary label, which meant that Schreiner Group was the win ner of the special award category “50 Years of FINAT.”
For further information, contact:
Schreiner Group GmbH & Co. KG
Andrea Richter
Bruckmannring 22
85764 Oberschleissheim
Germany
Phone: +49 89 31584-5517
Fax: +49 89 31584-5420
presse@schreiner-group.de